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The Art of the Negotiation - Lessons from an NFL Agent

  • 08/14/2019
  • 5:30 PM - 8:00 PM
  • Rockford Construction Headquarters | 601 First St. NW Grand Rapids, MI 49504


  • Talent Sponsors are entitled to complimentary registrations to our Talent Initiative Events (Young Professionals & Women in Finance). If you are a nonmember and an employee of a Talent Sponsor (Adamy, Amway, Blackford Capital, Chemical Bank, DWH, Meijer, Miller Johnson, Ottawa Avenue Private Capital, PNC Bank, Rainstar Capital Group & Varnum) please contact your Marketing Department for the required registration code.

Online registration will close 72 hours prior to this event. If you want to register during this period please call ACGWM Office at 616-732-7149

The Art of the Negotiation - Lessons from an NFL Agent

Join ACG as we hear from Aaron Veldheer, an NFL Player Agent and First Vice President at Merrill Lynch. He will share lessons learned through negotiating his brother’s $37.5 million contract with the Arizona Cardinals.  Aaron will discuss principles that apply to professional service providers and their clients learned through his experience with the National Football League free agency process. 



Aaron Veldheer

The Veldheer, Long, Mackay & Bernecker Group


Program Takeaways:

  • Understanding the rules of engagement: The Collective Bargaining Agreement
  • What are Principal/Agency Conflicts?
  • How to manage Asymmetrical Information?
  • Identifying (mistaken) Assumptions

Event Details

Wednesday, August 14, 2019

5:30 PM – 8:00 PM | Rockford Construction Headquarters 
601 First St. NW Grand Rapids, MI 49504- Come in the door labeled "The ROC"

Available Parking


5:30 pm - 6:00 pm | Registration* and Networking
6:00 pm - 7:00 pm | Presentation and Q/A
7:00 pm - 8:00 pm | Networking and Food & Drinks

ACG WM Members: FREE |   Non-Members: $30 (USD)

Members of another ACG Chapter: $25 (USD)

*Registration includes (2) drink tickets and appetizers (A cash bar is not available for this event).  Guest Parking is available in the surface lots to the east of the building, as well as on First Street and Seward Avenue.

Program Sponsored by :

ALL are welcome to attend!

Not a member? CLICK HERE to join!






Adamy Valuation | Amway | DWH | Meijer | PNC Bank |

RainStar Capital Group| VARNUM

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